Turbo Biscuit Promotion and Brand Uplift
From new contender to established national brand
Understanding the Challenge
Turbo Biscuits, a foreign-founded business operating in South Africa, faced resistance from a consumer base that often prefers to support local brands. Despite having a strong product, the company struggled to expand distribution and needed a clearer brand identity that would resonate with South African audiences and retailers.
Our Strategic Intervention
Bspoke repositioned Turbo Biscuits as a proudly local brand. We secured the official “Proudly South African” certification, developed a PR and communications campaign highlighting local production, and created a refreshed visual identity with high-quality product photography. Alongside this, we produced a full campaign rollout that included a William Last partnership, TV and Youtube ads, billboard placements, social content, PR pushes, and grassroots activations. We also began upgrading each communication channel to meet the standards of a global consumer brand.
"Effective marketing is not just about reaching people—it's about connecting with them in meaningful ways."
Transformational Results
The repositioning shifted consumer perception, reducing barriers linked to origin and building trust as a South African-made brand. Retailers responded positively, leading to increased distribution opportunities. The campaign delivered uplift in awareness and engagement, higher brand equity, and stronger credibility with both consumers and trade partners.
Client's Name
Turbo Biscuit
Duration
12 months
Sulution
Local repositioning, Proudly South African certification, refreshed visuals, PR and media rollout, cross-channel activations.
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