UNDP x timbuktoo Entrepreneurship Incubator Programme
From event to multi-channel momentum
Understanding the Challenge
UNDP partnered on the Timbuktoo entrepreneurship campaign and needed a flagship event that felt credible, well produced, and amplified online. The brief called for a coherent brand narrative across on-site touchpoints and social channels, with stakeholders ranging from entrepreneurs to public partners.
Our Strategic Intervention
Bspoke led concept and planning, designed all event collaterals, managed venue and production, and ran the social media program before, during, and after the event. Live capture fed an immediate content stream, while scheduled posts and community management extended the conversation beyond the day itself.
"Effective marketing is not just about reaching people—it's about connecting with them in meaningful ways."
Transformational Results
The campaign moved from a single moment to multi-channel momentum. Attendance quality and VIP participation were strong, media mentions increased, and social engagement carried on post-event. Success was tracked across attendance, media reach, engagement rate, partner satisfaction, and lead capture.
Client's Name
UNDP
Duration
2 months
Sulution
Event management, social media marketing, marketing collateral design and print
Share Case Study
